So you’ve got a website, but just can’t seem to rank it? Then it sounds like you’ve got an SEO calamity on your hands, but don’t worry.. we can help! SPOCO has been created by a team of marketing insiders and experts in the field, here are some of the SEO secrets that you cant afford not to know.
SEO secrets to fill your pockets with internet money
These insider secrets may help you rank your site and bank those internet gold coins. Although, instead of wasting hours reading insider tips, you may be better off just using the SPOCO platform to carry out your Search Engine Optimization methods.
Link building is more important than you think
Over the years, we have had hundreds of business owners, freelancers and even marketing agencies explain how they can’t get a website to rank, despite huge amounts of content being published. With a team of 10 writers, 10 technical SEO experts and 10 keyword researchers, you still may find it difficult to climb the rankings for your chosen keywords.
If you are targeting simple and easy keywords that are location and niche specific, then you might be lucky enough to avoid this issue, as the competition is likely to be scarce. But for ecommerce sites, blogs and websites that operate in high-competition areas, good content isn’t likely to be enough.
Without quality links, your site’s authority isn’t going to cut the mustard against the household names that you’re up against in the SERPS. Link building should be done alongside your content creation and other marketing efforts. I’m not going to list the million ways that you can secure good quality links, because that’s been covered by every other SEO-blog. However, niche-relevancy and authority are the best ways to measure how powerful a link will be to your website. If you can’t manage to get your link count off zero, then use one of our SEO packages to rank your website for it’s intended keywords.
Keywords are equally as important as content
“Content is king” blah blah blah. This is a phrase that is littered on most SEO-related blog posts that you’ll read and although there is some truth to it, there are dozens of other factors that you can’t neglect.
I’ve encountered some of the most articulate blog writers, who are experts in their field and publish extremely high quality content. Although, despite their knowledge in their respective niches, the content that they publish doesn’t get seen. Some people will chalk this down to boring and outdated content, but the truth is simple… they haven’t done their keyword research. You don’t need to rank for single words to get organic traffic, so why don’t you start researching long-tails more seriously and inserting them into your content?
Tools like Ahrefs and Semrush are great ways to search keyword difficulty and although they may seem quite expensive, your SEO growth will not be as fruitful as you hope without some thorough keyword research.
Site speed is still overlooked
Despite every SEO checklist including site speed and experts speaking about site speed in all of their articles, it still gets overlooked. Some guides will state that you need to get your site to load within one second, which sounds easy but can be incredibly difficult. Instead, put your site through Google PageSpeed Insights or GTMetrix and see what you can do to get your site to an A+ rating. Getting a one second or lower load time isn’t feasible for big sites, but an A+ rating on GTMetrix is possible and has some real benefits.
Imagine that you click on a website and it takes what seems ages to load, you’d assume that your wifi is at fault or their website isn’t up to scratch. Website speed and CTR have a direct correlation and a slow website can lead to you losing out on traffic, sales and ultimately money.
Site speed might not be a secret but the amount of sites that I encounter with a poor load speed would make you think it is one.
Freelancers need to be researched
At SPOCO, we have worked with hundreds of business owners to get their sites to rank and fill their pockets with internet money. SPOCO should be the first option for business looking to rank on SERPS, but unfortunately some people still work with freelancers and agencies. Now this is probably because they don’t know about SPOCO, but even so… you should research the freelancer that is doing your website’s SEO as if you are letting them drive your car
A freelancer can help your website rank for your chosen keywords, but can also cause damage to your brand that takes time and even more money to fix. Many freelancers will promise you quality links, groundbreaking content and rankings that have you believe outranking Apple.com for the keyword “iPhone” was a possibility.
Once the freelancer has finished promising you the world, prepare yourself for a landslide of PBN links, exact-match anchors and a manual action slap in the face from Google. Not all freelancers will leave you with egg on your face, so make sure they have a list of client reviews and a realistic manifesto for your website.
Doing your own SEO isn’t always a good idea
As much fun as SEO is, it’s not the easiest of environments to navigate. Free courses, YouTube videos and forums are great places to pick up knowledge relating to Search Engine Optimization, but without years of experience (trial and error), it’s unlikely that your efforts will result in any tangible results. Now this doesn’t apply to all business owners, because some of you reading this will be more than proficient in workings of SEO. But if you are a business owner that barely has time to do anything outside of essential business operations, then the best thing that you can do is work with an SEO-expert.
INCOMING SHAMELESS PLUG…
There are freelancers and marketing agencies out there, but I wouldn’t recommend them to start off with, as SPOCO is not only better in every way.. but it is also more cost effective and guarantees search rankings.